One has eyes. The other is agentic AI: it never runs your JavaScript, reads only what your server sends, and answers questions about you for people who never open your page. Second Audience measures what that second visitor can actually do.
fictional example
GET /pricing · no JavaScript · 200 OK
Northwind Academy
Data Analyst Programme
✗ price rendered by script, not received
✗ duration rendered by script, not received
✗ guarantee rendered by script, not received
! same programme found at /courses/data-2023
price € 3,900 · guarantee 30 days
~/how buying works
No package to pick and no long commitment up front. The report is credited in full when we implement, so the first paid step is never a sunk cost.
What AI agents told a buyer about you, with timestamps, and what that costs you.
Every finding with its evidence, the fixes in order, and a re-scan. Credited in full toward step 03.
The fixes, Fritz on your own domain, or a custom build around your workflow.
Re-scans after every change, so the fix still holds next quarter.
The same page with JavaScript and without. What disappears is what a non-rendering crawler never sees.
A price published once, in a form that invites filling in the rest. Four agents, four numbers, one of them right.
Eighteen predictions written down before an agent was asked. Nine wrong, and that is in the report.
~/what you get
Run by a person and a model working the same case, because the claim being sold is that machines read confidently and get facts wrong. That is not a claim a machine can certify about itself.
What we asked the agents, what they told a buyer about you, timestamped, and what it costs. A summary of the full scan, not the fix.
why no fixes →Every finding with its evidence and transcripts, work items with paste-ready copy and code, the decisions we leave to you, and a signed verdict.
example report →The same prompts against the same pages after one week, one month and three months. Engines update, fixes drift.
why it repeats →Scope, data, rights and GDPR, attached to every report, in English.
read the annex →~/method
The order is the product. A scan that starts at the agents finds technical imperfections and no money. Every strong finding this year came out of step four.
Before we name you, we ask an agent what a buyer in your market should check. The test questions come from the market, not from us.
The page that makes the money. Everything after this is measured against it.
Price, terms, who it is for, where you are. The answers an agent will be asked for.
An FAQ, a stale translation, an orphan page, a press release from four years ago. Where agents have to choose.
Text, image, or hedged prose. Only one of the three survives a machine read.
A person clicks your ad and follows the path your buyer takes, recording what is live at each step. Agents often answer from an older copy; the difference is a finding.
Directories, guides and press that agents trust as much as your own site.
First to kill findings that turn out to be wording the law requires. Then to strengthen the ones that survive.
What we expect each agent to say, written down before asking. Then the questions buyers really type, typos included.
~/what a finding looks like
It fills the gap, and puts your name under what it filled in. Two real scans, anonymised: no names, no searchable figures, and we do not confirm guesses.
on the site: One client case page: a template never filled in, still in its own sitemap.
the agents: Four agents, four different answers. One invented a full case at a real bank and named the company as the source three times.
the fix: Real cases with a number, one line of text beside each logo, the template out of the sitemap. No rebuild.
on the site: The same programme live at three addresses, with different prices, durations and guarantees.
the agents: One agent sent the buyer to the oldest page, with the shorter guarantee. Its citation was correct: that text really is there.
the fix: One live offer, the old addresses pointed at it, and the sitemap cleaned.
~/who does what
Both are wrong regularly. Each has to answer to the other before anything ships.
the machine does the volume
the person does what a model can't
~/what it costs
The free scan shows what agents tell your buyers and what it costs you. The full report shows where each problem sits and what the correct version is, and its price is credited in full when we implement.
Some free scans became paying clients. Their work is never published here, not even anonymised.
~/questions buyers ask
Or ask him anyway. He answers from this page, and says so when it isn't here.
Yes. You get a summary of the full scan: what agents told a buyer about you, with timestamps, and what it costs you. Nothing is owed if you stop there.
Because the fix is the work. The free scan proves the problem. The full report shows where each issue sits and what the correct version is, and its price is credited in full if we implement.
No. The scan reads your public website the way an agent does, from the outside.
Structured data helps, but many agents never see it: they convert your page to text first. Every fact has to stand in the visible text as well.
Paying clients never, not even anonymised. Free scans may become anonymised cases: no names, no searchable figures, and we do not confirm guesses.
Reports ship in English. Quoted evidence stays in the language it was captured in.
Engines update and pages change, and a claim you removed keeps being answered for months. There is a dated measurement of exactly that on this domain.
~/see the real thing
A full 16-page report for a fictional client. Six findings, three model sessions, our misses.
MDPart of the full report: work items, decisions we leave to you, paste-ready fixes.
PAGEWhat agents said about six real companies, and the page that explained it.
PDFScope, data and rights. What you may do with the report.
~/free scan
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